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Mazda has earned three wins in the Carsales Network's People's Choice Awards this year.
The Japanese maker picked up wins in the Light Car, Small Car and Medium Car categories for the Mazda2, Mazda3 and Mazda6 models respectively.
Mazda Australia Managing Director Doug Dickson was delighted to receive the award on behalf of Australia's best-selling import car brand.
"To win not one but three important passenger car categories is affirmation that Mazda's stylish, insightful and spirited cars are on the shopping lists of serious car buyers, and that they meet the needs and the desires of Australian new car buyers."
Carsales Network CEO Greg Roebuck said Mazda's superiority in the mainstream passenger car categories stems from the Japanese brand's strong combination of desirability and affordability.
"The Australian car buying public have voted emphatically in favour of Mazda's models in three key market segments. With many consumers choosing to downsize, Mazda's line-up has clearly struck a chord.
"These awards show the strength of Mazda when it comes to delivering exactly what private buyers are looking for," Roebuck said. "In fact the Mazda6, for example, is now almost the default choice when a new car purchase is considered in the medium segment".
"As for the Mazda3, its blend of performance and economy, style and safety resonate strongly with small car shoppers."
According to Mazda Australia the Mazda3 and Mazda6 models have dominated their respective categories for a combined 11 years. The Mazda2's inaugural win in the Light Car category coincides with its first year on-sale.
"Australian new car shoppers are clearly attracted to the Mazda2's chic and funky good looks underpinned by zippy, economical performance and high levels of practicality," said Roebuck.
The Carsales Network People's Choice Awards, run by Australia's number one automotive classifieds company, carsales.com Ltd, are unique in Australia as the only popular poll of car buyers' favourite vehicles.
The awards are based on votes are collected from the Carsales Network's websites, including Australia's number one auto site, carsales.com.au, CarPoint.com.au and Redbook.com.au, as well as leading new car shopping destinations, DiscountNewCars.com.au and PrestigeNewCars.com.au.
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2008 PEOPLE'S CHOICE AWARD WINNERS
Large Car - Holden Commodore
Medium Car - Mazda6
Small Car - Mazda3
Light Car - Mazda2
Sports Car - Volkswagen Eos
Luxury Car - BMW 3 Series
Large SUV - Toyota LandCruiser
Medium SUV - Toyota LandCruiser Prado
Compact SUV - Subaru Forester
Luxury SUV - Land Rover Discovery 3
People Mover - Kia Carnival/Grand Carnival
Light Commercial Car - Toyota HiLux
Light Commercial Van - Toyota HiAce
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